CoinSchedule has two types of lists: Live and Upcoming.
When a token sale hasn't yet started (i.e. the start date has not passed), it will appear in the Upcoming list.
Once the token sale has started, it will automatically move to the Live listing. This is a completely automated system that we have no manual control over.
In addition, please note that the Live list shows token sales based on how much time is left for the sale to close. The sooner the token sale is closing, the higher up it will show. Once again, this is an automated system and we are unable to change it on a case-by-case basis.